Web Design for Small Business

Your business deserves a website that works as hard as you do.

Main Street Digital delivers professional web design, SEO, and ongoing support — with clear deliverables, honest pricing, and no agency runaround.

No markup. No mystery. No over-promising.
Caroline Williams
Caroline Williams
Free Audit Turnaround
48 hrs
Written report, no call needed
Website DesignSEO BasicsGoogle Business SetupWix & SquarespaceWordPressFree Site AuditsMonthly SupportContent UpdatesHonest Results Website DesignSEO BasicsGoogle Business SetupWix & SquarespaceWordPressFree Site AuditsMonthly SupportContent UpdatesHonest Results
Caroline Williams
Meet Caroline

Real expertise. Real results. No fluff.

Hi, I'm Caroline Williams — founder of Main Street Digital. I work directly with small business owners to build websites that look professional, work on every device, and actually bring in customers.

I believe small businesses deserve the same quality of web presence as big brands — without the big agency price tag or the runaround. Every project I take on gets my full attention from start to finish.

Get Your Free Audit
48h
Audit Turnaround
100%
Transparent Pricing
Honest Advice
What I Offer

Services built around what small businesses actually need.

Clear scope, honest deliverables, no surprises at invoice time.

01
🌐

New Website Build

A clean, mobile-first website that represents your business beautifully and is easy to manage after handoff. Built on a platform you can update yourself.

WixSquarespaceWordPress

You own it. No surprise platform lock-in.

02
🔍

SEO Basics Setup

Getting your site found with the fundamentals — page titles, meta descriptions, Google Business Profile setup, and Search Console connection.

Google BusinessSearch ConsolePageSpeed

Local SEO focus. Honest expectations, real foundations.

03
📝

Website Copywriting

Clear, plain-English copy for your homepage, about page, and services — written to speak to your customers, not to impress web designers.

HomepageAbout PageServices

You review and approve everything before it goes live.

04
🛠️

Monthly Support Plan

Ongoing help with content updates, small fixes, and keeping your site current — the small stuff you'd otherwise keep putting off.

UpdatesFixesCheck-ins

Up to 2 hrs/month. Reliable support, cancel anytime.

05
📊

Analytics Setup

Google Analytics 4 and Search Console connected so you can understand how people find and use your site. Includes a full walkthrough.

GA4Search ConsoleLooker Studio

One-time setup. Know the numbers that actually matter.

06
🔎

Free Site Audit

A written report covering speed, mobile usability, SEO gaps, and the top changes that would make the biggest difference for your business.

PageSpeedSEO ReviewMobile Check

Always free. PDF delivered within 48 business hours.

Start Here — It's Free

Get a free audit of your current site — or your idea.

Fill out the form and Caroline will send you a straightforward written report within 48 hours. No sales pitch — just honest feedback on what's working, what isn't, and what to prioritize first.

Mobile & speed checkHow your site performs on a phone and what's slowing it down.
SEO basics reviewAre your page titles, descriptions, and Google listing set up correctly?
Top 3 things to fixPrioritized by impact — not by what costs the most.
Honest recommendationWhether you need a full rebuild, small tweaks, or nothing at all right now.

Request Your Free Audit

Free · No Obligation · 48-hr Turnaround

Caroline will reply within 48 business hours. No spam, ever.

Transparent Pricing

Know what you're paying for before you pay for it.

Flat project fees. Scope defined in writing before anything starts. No hidden add-ons.

Starter
$499one-time

A clean, simple web presence for businesses ready to get online fast.

  • Up to 4 pages
  • Mobile-responsive design
  • Contact form setup
  • Basic SEO (titles & descriptions)
  • Google Business link
  • 2 revision rounds
  • ~2 week delivery

Built on Wix or Squarespace. Easy for you to manage after handoff.

Get Started
Most Requested
Growth
$1,100one-time

A full site with stronger design, copy, and SEO groundwork.

  • Up to 8 pages
  • Custom layout design
  • Professional copywriting
  • Full on-page SEO setup
  • Google Analytics 4 setup
  • Search Console connection
  • 3 revision rounds
  • ~3 week delivery

No video, no custom animations. Clean, effective, done right.

Get Started
Pro
$2,200one-time

A larger site with e-commerce or booking for businesses ready to sell online.

  • Up to 15 pages
  • E-commerce or booking setup
  • Full copywriting for all pages
  • On-page SEO for every page
  • Analytics + Search Console
  • 4 revision rounds
  • ~4 week delivery

E-commerce via Shopify Starter or Squarespace Commerce.

Get Started
Support Plan
$149/month

Monthly support for the small stuff you'd otherwise keep putting off.

  • Up to 2 hrs of updates/month
  • Text, image & menu changes
  • Monthly check-in
  • Priority 1-business-day response
  • Rollover up to 1 month
  • Cancel anytime

Complex redesigns scoped and quoted separately.

Subscribe

All prices USD. Book a consult if you're unsure which package fits your needs.

Work With Caroline

Not sure what you need? Let's figure it out together.

A focused 1-on-1 session where Caroline reviews your specific situation and gives you a clear, actionable answer.

$75one-time

Quick Look

You have a specific question about your site, platform, or next step. You'll leave with a direct answer and a short action list.

⏱ 30 minutes · Zoom call
Best for: "Should I use Wix or WordPress?" or "Why isn't my site showing up on Google?"
$150one-time

Strategy Session

A full review of your online presence with a plain-English roadmap of what Caroline would prioritize if she were in your shoes.

⏱ 60 minutes · Zoom + written summary
Best for: businesses thinking about a new site or major overhaul.
$250one-time

Build Plan

Map out your entire website together — sitemap, page goals, content needs — so you leave with a clear plan regardless of who builds it.

⏱ 90 minutes · Zoom + written roadmap
Fee credited toward your project if you hire Caroline to build.

Book a Session

Quick Look
30-min Zoom call
Total$75
Secured by Stripe — we never store your card.
The Process

Simple from start to finish.

No complicated project management. No weekly agency check-ins. Just clear steps and direct communication with Caroline.

1

Free Audit

Fill out the form and Caroline will send you a written audit within 48 hours — no call required.

2

Scope & Quote

Exact deliverables agreed in writing before anything starts. No surprises.

3

Design & Build

Caroline builds your site and shares a preview link so you can review at your own pace.

4

Launch & Hand Off

After revisions, your site goes live and you receive everything needed to manage it yourself.

Client Stories

What real small business owners say.

★★★★★

"I'd been putting off redoing my website for two years because I didn't want to deal with an agency. The free audit showed me exactly what was wrong, and the whole project took three weeks. No surprises, no runaround."

DM
Diane M.
Diane's Alterations & Tailoring
★★★★★

"What I appreciated most was being told upfront what was realistic. No promises about ranking #1 overnight. Just a solid foundation and honest work. My Google Business profile alone has tripled my inbound calls."

RC
Rob C.
R&C Plumbing LLC
★★★★★

"The Strategy Session was worth every dollar. I walked in with four conflicting ideas about my website and walked out with a clear, prioritized plan I could act on. Hired Caroline for the full build right after."

TK
Tanya K.
Bloom Wellness Studio
FAQ

Honest answers to common questions.

Mostly Wix, Squarespace, and WordPress — platforms you can update yourself after launch. For basic e-commerce I use Shopify Starter or Squarespace Commerce.
No — and anyone who tells you otherwise isn't being straight with you. Caroline sets up the technical SEO foundations correctly and optimizes your content. Rankings depend on your industry, competition, location, and time.
Once your site is built, Caroline shares a preview link. You review it and send consolidated feedback. Each package includes a set number of revision rounds, all defined in writing before the project starts.
Caroline uses modern tools to deliver efficient, high-quality results. All copy and content is reviewed, refined, and approved by you before anything goes live.
Sometimes, yes. Start with the free audit and Caroline will tell you honestly whether your current site is worth improving or whether a fresh build would serve you better.
Consultations and the Support Plan are paid upfront via Stripe. Project fees are paid in full at time of booking. The Support Plan can be cancelled anytime — no contracts, no cancellation fees.
Custom code, mobile apps, paid ad management, logo design from scratch, professional photography, video production, or complex custom e-commerce. Caroline will always be upfront so you can find the right person for anything outside this scope.

Ready to get your business online — properly?

Start with Caroline's free audit. No commitment, no credit card, no pitch.

✏️ Edit Site Content